This article is part of a 13-piece blog series published by Verena Zoehrer, innovation consultant at — innovation consulting and rapid prototyping.

Rapidly changing market conditions and customer needs are forcing organizations to become more flexible and adaptive. The key ingredients to success are empowerment, customer orientation, direct feedback…


Often in an agile transformation, people believe that new IT systems will somewhen arrive as a message in a bottle. They underestimate the leverage effect of these systems.

This article is part of a 13-piece blog series published by Verena Zoehrer, innovation consultant at — innovation consulting and rapid prototyping.

The first blog article, on “” unveiled the importance of a cultural change as one of the key drivers for an agile development. If…


Just because you have a boat, does not imply that you can sail. You need to prepare yourself and your team for that.

This article is part of a 13-piece blog series published by Verena Zoehrer, innovation consultant at — innovation consulting and rapid prototyping.

Nowadays, many companies experience difficulties reacting to new circumstances in multi-faceted and rapidly changing environments. Technological innovations, unstable market conditions and changing customer requirements intensify the competitive…

Verena Zoehrer

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